"Low Life in the Golden Age" Golden Frame Poster

I thought This was a kind of interesting approach to backlit poster design. You see designers "color outside the lines" often on billboards, but I hadn't seen that kind of approach on a backlit poster box before. This is for the exhibition about farm life in The Netherlands, in paintings at the Rijks Museum in Amsterdam-Schiphol. Including Adriaen van Ostade, Jan Steen & Jan Pieter van Baurscheit

Interactive Outdoor Advertising

From Businessweek Magazine:
"SWIRLING SNOWFLAKES
The advertising industry is dreaming up uses for motion capture that literally stop consumers in their tracks. Recently, with little fanfare, Target (TGT ), adidas Group, and Clorox (CLX ) began running interactive ads on subway station walls in New York. One Target ad, a 6-by-20-ft. projection, featured snowflakes gently fluttering from the sky. It seemed unremarkable until you approached the wall. If you swiped your hand in the air, the background scene transformed from a wooded winter scene into a city skyline. And by waving both hands you could send the snowflakes into a swirl.

Adidas chose a similar approach for its ad in the entrance of the Mandalay Bay Resort & Casino in Las Vegas. The ad perked up when people walked by and responded with a shower of shoes. The more they gesticulated, the bigger the deluge became. "People don't ignore the ads—they want to play with them," says John Payne, president of Monster Media, which created the campaigns for adidas, Clorox, and Target. "It's like Willy Wonka."


Photo by Perez-Fox.
See more images on http://www.perezfox.com/2006/11/17/target-new-york/

1st Edible Billboard

From National Geographic's Website:

"London, England, April 3, 2007—Kim, Megan, Ellen, and Kitty cadge chocolate from the world's first edible billboard. Perhaps to the chagrin of London parents, U.K. candy retailer Thorntons invited visitors to the Covent Garden area to pick away at the advertisement in anticipation of Easter.

Britain boasts the world's third highest per capita consumption of chocolate, according to a 2006 report by U.K. trade group Food From Britain. According to the BBC, hungry passersby finished off the 860 pounds (390 kilograms) of candy in just three hours."