Interactive Outdoor Advertising

From Businessweek Magazine:
"SWIRLING SNOWFLAKES
The advertising industry is dreaming up uses for motion capture that literally stop consumers in their tracks. Recently, with little fanfare, Target (TGT ), adidas Group, and Clorox (CLX ) began running interactive ads on subway station walls in New York. One Target ad, a 6-by-20-ft. projection, featured snowflakes gently fluttering from the sky. It seemed unremarkable until you approached the wall. If you swiped your hand in the air, the background scene transformed from a wooded winter scene into a city skyline. And by waving both hands you could send the snowflakes into a swirl.

Adidas chose a similar approach for its ad in the entrance of the Mandalay Bay Resort & Casino in Las Vegas. The ad perked up when people walked by and responded with a shower of shoes. The more they gesticulated, the bigger the deluge became. "People don't ignore the ads—they want to play with them," says John Payne, president of Monster Media, which created the campaigns for adidas, Clorox, and Target. "It's like Willy Wonka."


Photo by Perez-Fox.
See more images on http://www.perezfox.com/2006/11/17/target-new-york/